At Lover Management, we believe in building an industry rooted in respect, creativity, and pleasure. Everything we do is guided by these principles:

​

Respect & Consent 

Talent wellbeing and boundaries come first — always. We will never pressure a client to take work that compromises their limits, their safety, or their sense of self. This extends to how we use our clients' image, story, and work in our own marketing — we will always seek explicit consent before featuring talent in case studies, press coverage, or social content.

​

Fairness 

We fight for transparent pay and partnerships that genuinely value creative labour. That means no hidden fees, honest contracts with clearly defined payment timelines and fee structures, and advocating loudly when talent is being undervalued.

​

Privacy & Digital Safety 

We protect the trust and confidentiality of our clients and collaborators, without exception. What you share with us stays with us. We don't share your data with third parties without your consent. We also actively support our talent in managing digital safety risks, including doxxing, unauthorised content sharing, and platform vulnerabilities.

​

Community Care 

We uplift sex workers, educators, and creatives — challenging stigma, advocating for decriminalisation, and refusing to treat intimacy as something to be ashamed of.

​

Censorship & Platform Freedom

We believe that conversations about sex, relationships, and pleasure are necessary. The suppression of sexual content by platforms disproportionately harms sex workers, queer creators, and marginalised communities whose voices are already fighting to be heard. We actively support our talent in navigating censorship, advocate against discriminatory moderation policies, and refuse to sanitise our clients' work to make mainstream platforms more comfortable. Intimacy deserves to exist in public.

​

Sustainability & Wellbeing 

We resist exploitation in all its forms — and that includes within our own walls. We protect our talent from burnout, bad deals, and brands that don't deserve them. We also recognise that working with identity and sexuality in public can carry a real emotional weight, and we are committed to proactively checking in, signposting mental health support, and never treating our clients' wellbeing as secondary to a deal. For our employees, we are equally committed to sustainable working — reasonable hours, genuine rest, and a culture where switching off is respected, not penalised. We believe that care has to start from the inside out.

​

Accountability 

We own our mistakes, learn from them, and keep evolving. If we get something wrong — with a client, a brand, or a campaign — we say so. We review our own practices annually and share a transparency note with our clients so you can hold us to account. If you have a concern about how Lover has handled something — including a concern about us — you can raise it confidentially via a dedicated confidential channel. We are committed to responding fairly, promptly, and without retaliation.

​

On the Work We Do 

We operate in a space that carries real stakes. The talent we represent are often working with identity and sexuality in public — which means the decisions we make on their behalf matter. We take image rights seriously. We push back on briefs that are exploitative or reductive. We don't place talent with brands whose values conflict with theirs. When a brand, photographer, or collaborator behaves badly — on set, in a negotiation, or anywhere in a partnership — we act. That means stepping in, removing our talent from the situation if necessary, and refusing to continue working with that party. And when something goes wrong — because sometimes it does — we prioritise the person over the deal.

​

Inclusion & Diversity 

Diverse, intersectional voices aren't a box to tick — they're the whole point. We actively work to amplify the voices of sex workers, women, people of colour, the LGBTQ+ community, and others who are routinely excluded from mainstream representation. We don't discriminate in our hiring or our representation on any grounds. We are proud to be the first agency to prioritise representing sex workers.

​

Lover is more than an agency. We are a community of care, creativity, and sexual freedom.